How To Apply Eyeshadow – Hacks, Tips & Tricks for Beginners

Today I am going to be showing you some tips and tricks on how to apply eyeshadow. I get asked all these things all the time and I decided to make a video about it. I hope you like the video and you learn some tricks of your own too. So let’s get started.

The number one thing I want you guys to take away from this video, is to always use eyeshadow primer. That’s the number one thing that’s going to help your eyeshadow stay on all day, last longer, and look more vibrant. I use MAC Painterly Paint Pot. It’s going to give your eyelids a smooth base to work with, as well as cover up any discolorations you may have on your lid. It also acts as a base for my concealer as well since it smooths out the skin so much. So definitely use an eyeshadow primer before you put any color onto your eyes.



The second thing you want to do is apply any powder that matches your skin tone to set the cream from the primer. For me that’s the banana powder from the Anastasia Beverly Hills Contour Kit. You can use any sort of fluffy brush, it doesn’t matter at this point. But go over that primer and make sure it’s set with no creases. Really use the brush to push the powder into your skin on top of the primer. And you are doing this because you don’t want your lid to be wet from the primer. You want a smooth, dry base to work from.

After setting my eye primer I next go in with my transition shade. A transition shade usually goes in the middle crease part of the eye. Not always, but usually that’s where most makeup looks start. A transition shade is going to help you blend out your other eyeshadows so you don’t have harsh lines. My favorite transition shade is Anastasia Beverly Hills Berkin shade. It’s a nice neutral soft shade that will make blending other shades on top of it much easier. I use a Smith 232 brush, but you can use any soft, fluffy eyeshadow brush that will work the shade into the crease of your eye.

While applying your transition shade, or any other eyeshadow for that matter, make sure you are looking down into a mirror. When you do this, it opens up all of the available space on your eyelid, and makes applying eyeshadow to the crease of your eye much easier than if you were looking straight ahead.

Another trick when applying eyeshadow is the way you hold your brushes. If you hold your brushes toward the brush end, then the eyeshadow is going to deposit on your eye thicker and more pigmented in those areas, and you aren’t going to be able to blend it out easily. What I do is hold toward the middle or end of the brush, so there’s a full range of motion and when I deposit eyeshadow it isn’t exact. That’s going to diminish the appearance of harsh lines in your shadow and make your shadow blend much easier. Hold your brush toward the end and feather the shadow lightly as you apply in circular motions.

While we are on the topic of how to hold your brush I should probably mention that it’s much easier to blend your eyeshadow when you are coming from above as shown in the video. When you come down from above and feathering the shadow it’s going to blend well. If you hold your brush down and point it upwards to apply your shadow, you are going to get a harsh line on your brow bone.

The second eye color I am using is called Frappe from Makeup Geek. It goes nicely with the previous color from Anastasia that I used. If you are a lighter skin tone, be sure to match the colors to your skin tone, if you are a darker skin tone you can go darker. But for me I am somewhere in the middle so these colors work nicely for my skin color.

I am going to go in with the Smith 230 eyeshadow brush. It’s just a little bit smaller than the Smith 232 that I used to apply my transition color. Since it’s a smaller brush it’s going to have more precise application, which is what I want for this step. It’s still a little fluffy, not too precise, but still moreso than the first. I am going to use this brush to apply my second color on the outer corner and crease of my eye. Still holding the brush lightly towards the end of the brush, and feathering the color in lightly in small circles.




Then what I like to do is go back in with whatever product is left on the bigger brush, and blend out any seams or lines that I have on the second color. This is to give the entire eyelid a seamless appearance between colors.

The third color that I am using is called Tanlines from Makeup Geek. It’s slightly darker than Frappe. Can you see the pattern here? We start with the lightest colors and then work our way down into the darker colors to create a seamless transition while we give our eyes some depth. I apply this color with the Smith 230 brush,and blend the color into the outer corner and crease of my eye like I did previously. This is just going to make that area darker, without jumping from a light shade to a dark shade, and everything is going to blend together really nicely.

To highlight my eye, I am going to use MAC Nylon shadow. It’s a shimmery highlight shade and it will work perfectly for what the look I am trying to achieve. The highlight is going to offset the darker colors that we used and brighten the eye area up. Pick the highlight up on a flatter brush and tap the excess off. Apply the highlighter to your brow bone just under your eyebrows to create definition to your eye.

The eyeshadow look right now is perfect, but if you are wanting to go dramatic for a night out on the town you can give your eyes even more depth. To do this we are going to use a shade called Cabin Fever by Makeup Geek. For this I am going to be a little more precise with my brush and use the Smith 227 eyeshadow brush which isn’t as fluffy as the other brushes. Use your brush and push the darker shade onto the outer corner of your eye, then lightly do circular motions to blend the color out.

Finish off your look with lashes, liner and mascara. I didn’t do these on camera, but if you guys want to know how I apply my lashes, liner and mascara I can definitely post another video for you. I know this video is super long already. I hope you learned some tips and tricks along the way on how to apply eyeshadow. And I hope to see you guys again soon!

Stay Beautiful!

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